Post by account_disabled on Feb 27, 2024 15:39:45 GMT 5
The end of 2019 made it clear that CRO is no less important aspect for business development than SEO promotion and contextual advertising. In the second half of last year, we began to receive many applications for this service from both existing and potential customers. In 2020, this trend will only intensify. In addition to the increased interest in the issue of usability, there are 5 more CRO and usability trends in 2020 that are worth paying attention to. Content: Trend #1. Mobile First development Trend #2. Site loading speed optimization Trend #3. Reviews Trend #4.
Online survey Trend #5. marketing programs Trend #6. Increasing popularity of CRO and usability audits Trend #1. Mobile First development What is the share of smartphone traffic on your site? In 2020, it EL Salvador Mobile Number List is worth paying attention to. According to our statistics, in most niches the share of mobile traffic is in the range from 60% to 75% of all visits. And in some niches, it can reach 80-85%! Below is an example of how the traffic share of one of our clients, a large retail company, has changed over 2 years. The share of PC users in December 2017 was 44%, in December 2019 it was only 24%.
The share of smartphone users in December 2017 was 52%, and in December 2019 it reached 73.5%. As you can see, today the share of users from mobile devices is 3 times higher than the share of PC users. Therefore, it is necessary to create, refine and optimize your site specifically for smartphone users. But what do we have in reality? Old fashioned web developers build a site for PC first, then squeeze what comes out into a long vertical column and think it's exactly what mobile visitors dreamed of. This approach only leads to the fact that the conversion rate on smartphones is much lower than on PCs. In 2020, we should not forget that the share of Mobile Only users is growing.
Online survey Trend #5. marketing programs Trend #6. Increasing popularity of CRO and usability audits Trend #1. Mobile First development What is the share of smartphone traffic on your site? In 2020, it EL Salvador Mobile Number List is worth paying attention to. According to our statistics, in most niches the share of mobile traffic is in the range from 60% to 75% of all visits. And in some niches, it can reach 80-85%! Below is an example of how the traffic share of one of our clients, a large retail company, has changed over 2 years. The share of PC users in December 2017 was 44%, in December 2019 it was only 24%.
The share of smartphone users in December 2017 was 52%, and in December 2019 it reached 73.5%. As you can see, today the share of users from mobile devices is 3 times higher than the share of PC users. Therefore, it is necessary to create, refine and optimize your site specifically for smartphone users. But what do we have in reality? Old fashioned web developers build a site for PC first, then squeeze what comes out into a long vertical column and think it's exactly what mobile visitors dreamed of. This approach only leads to the fact that the conversion rate on smartphones is much lower than on PCs. In 2020, we should not forget that the share of Mobile Only users is growing.